Scottish, former London city dweller, currently residing in The Algarve, Portugal. Owner of a silly sense of humour, a creative streak & a passion for interior design. Servant to two dogs. Ocean-loving, house plant-obsessed meditator, inflexible, incense burning yogi; sunset chaser with a zest for life, travel & luxe holidays.

Want to have chin wag about coaching?

“Our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.”

M Scott Peck

Why choose me as your coach?

I first discovered coaching in 2009, and it completely changed how I approached personal and professional growth. Since then, I’ve used coaching as a powerful development tool throughout my career, becoming formally accredited in 2017.

My coaching style is a unique blend of empathy, intuition, and creativity, balanced with a sharp strategic and logical edge. Drawing on my leadership and strategic HR experience, I combine coaching, mentoring, and mindset practices to offer my clients tailored support that goes deep. Together, we’ll bridge the gap between where you are and where you want to be, building a path that’s both purposeful and authentically you.

Values, Ethics & qualifications

Our core values—Boldly Authentic, Grounded Growth with Grit, Dare to Dream Big, Driven by Purpose, and Empowered by Excellence—shape everything we do. These principles guide every session, blending authenticity, grit, and purpose to help you dream big while turning bold ideas into actionable success.

I create a safe, collaborative space fueled by empathy, energy, and fun, where you can explore your ambitions with confidence. Together, we’ll challenge limits, embrace purpose, and design a path to authentic, meaningful success.

As an accredited HR professional (CIPD) with a master’s level 7 qualification in Executive Coaching & Mentoring (ILM), and a licensed Firework™ Career Coach, I specialise in career transformation. I also hold honours degrees in Communications & Marketing, and HR Management.

Ethics and professionalism are at the core of my work. I adhere to strict ethical standards, provide clear contracts, and continually invest in training and supervision to ensure my coaching is always evolving.

Lou sitting looking out to sea in Scotland

“Who looks outside dreams, who looks inside awakes.”

Carl Jung

I got sick of thinking “is this it?”

I got fed-up of thinking I’d missed my opportunity to do something different.
I got bored of feeling underwhelmed with my job.
I got tired of comparing myself to others and thinking “what if?”.
I decided I didn’t want to wake up with regrets.
I overhauled my mindset.
I took risks.
I went all in to create a life and career that I absolutely adore.

From HR Leader to Empowered Coach

Before launching my business, I spent 13 years in the public sector in various leadership positions. My passion for all things “people” led me to a career in HR. Where I became qualified as an HR professional and Executive Coach and Mentor. I coached leaders on one of the UK’s leading leadership development programmes, helping them overcome challenges and unlock their potential.

As an experienced manager and coach, I honed my ability to inspire individuals and teams. I developed compassionate leadership skills that helped others thrice. I am very intuitive and empathic - so much so that my clients joke that I’m psychic.

I am a strategic thinker and ideas person - where others see problems I am able to spot possibilities. I am great at pulling together my clients thoughts and ideas and creating a strategy to move them forwards.

I loved coaching in the public sector, but it was always an add-on to an already busy job. For years, I felt the persistent pull of something more. I distracted myself with promotions, projects, and a busy social life, but the niggle never went away. That niggle became stress, anxiety, and ultimately burnout—a wake-up call and my catalyst for change.

Through self-discovery, I reclaimed my purpose. I set up a passive income stream, left the security of a steady career, launched my business, paid off debt, and moved abroad. I took radical responsibility for my life and created a career that aligned with my dreams.

What to expect:

You can expect transformation when you work with me. I work with you at a deep level and I will stoke the fire that’s been burning in your belly for change. Together we will create incredible results.
I’m known for my honest, straight-talking “saying it as it is ways” - let’s put it down to my Glaswegian upbringing! I value integrity and professionalism and these values drive my business.
I’m curious about you. What makes you tick? What lights you up and brings you down? I want you to dig deep to understand yourself better. It won’t be easy, sometimes it will be uncomfortable. But then again, when did growth ever come from sitting in our comfort zones? Sometimes it will be emotional, but most of all it will feel enlightening, empowering and energising. You have all the answers inside of you. It’s my job to help you unlock them.
A coaching partnership where I’m 100% invested in helping you. I’ll provide, tools, techniques, guidance, support, and accountability. I’ll celebrate your wins and keep you motivated when times get tough, including a gentle kick up the backside when you’re needing galvanised into action. Tough Love Lou does come out on occasion!
A friendly, compassionate space where you can be completely yourself. No judgement. A loving, safe space to go on a journey together.

client love

I feel this programme, and Lou, have changed my life. It sounds grand, but even if I didn’t make any career change (which won’t be the case!), my mindset has shifted and it’s having a positive impact in various areas of my life

Jo S
Lou is a fantastic, her calm nature and logical approach to helping you, not only get to know yourself better but to realise what you actually want from your life and how to get is it, is exactly what you need if you are currently feeling stuck, unmotivated or fed up.

Yvonne
I feel SO much better. My mindset has massively improved and I no longer feel like the only solution is to quit my job! I’m actually really well aligned to my role in terms of strengths and values and a lot of the issues were self inflicted so could be resolved.

Fiona Watson
I’ve since realised spending money on your own self development is the best time of investment! Having someone there who is so relaxed, approachable but also completely honest and unbiased to coach me has made it all the more enjoyable.

Alyssa Watson